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We count on Chadwicks of Boston for the Activewear & Swim Styles that make us Look Great!

From Running to Sunning and everything in between, we knew we could count on Chadwicks of Boston for the Activewear & Swim Styles that make us Look Great and Feel Beautiful.


Enjoy the water this Summer in this Two-piece Paisley Ruched Halter Skirtini Swimsuit. Its tummy-control lining offers a slimming silhouette. PERFECT for The FUSE Woman!


From Tummy-Slimming Swimsuits, to Romantic Silhouettes you'll have everything you need to have Fun in the Sun, Feel Comfortable and be...Fit for FUN!

                                          The FUSE Fashion Team



FUSE Fashion Magazine
Penelope Bent-Lippincott
FUSE Fashion Magazine
Jerri Scaife Fashion Designer


by Penelope Bent-Lippincott


I have been photographing women professionally all of my adult life. This year marks my Fortieth year in this industry; and needless to say, I am so very grateful for all the amazing women that I have shared this exciting experience with, and for all that I have learned. 


My camera lens has been a very intimate and private doorway into the lives and the emotions of the women I have photographed; and I thank them all for trusting in this most intimate and creative process.


I began shooting in the late seventies and early eighties as a Boudoir Photographer and then on to Fashion as the years passed. Being one of the very few female shooters at the time allowed for a much more honest narrative and collaboration with my clients. 


Through those early years, I learned how to angle and adjust my subject for that "Perfect Picture;" but more then that, I learned "Visual Design." I also learned about a woman's spirit, illusion, and light. 


I learned the Art of a Woman's Individual Style and how her Style Transitions with age.


Here is what I learned Through My Lens.


One aspect most women find confusing, especially during the aging cycle, is the design of their own personal image— their overall choice of Personal Style.


I have chatted with numerous women concerning that "transition phase" regarding wardrobe selection and/or image. Many fashion magazines will give you a bit of fashion direction based on age—what looks great at 40, 50, and 60+; but I strongly believe there is a set of simple suggestions that will create a Chic Style regardless of age.


I believe the key word here is Chic. What does Chic really mean to most women? I think most women can point out a Chic Look, but they can't really define the elements required to create the image.


The key ingredient for me regarding Chic is the concept of a Simple and Defined Look allowing a woman's visual characteristics to be the most predominant aspect.  Because I spent so many years photographing women of all ages, styles, and shapes, it allowed me to really focus on the collection of patterns and textures many chose to create their own style. And in doing so, in many instances, it distracted greatly from their own individual beauty. I am a firm believer in clean lines allowing a woman's beauty to play the leading role and clothing to be the supporting cast.

I think it is important, when creating a strong Personal Style, that one takes into consideration all of the parts and pieces they are working with—height, dress size, coloring, etc. More has to be considered, not just the emotional impulse associated with our likes or dislikes of a particular garment. For example, not all fashion elements translate the same on a woman 5'10" as they do on a woman 5’3”.


It is important for a woman to be honest with her own stats and choose fashions that enhance and work compatibly with her own body structure, coloring and hair style.


Here are a few basic "Fashion Rules" I have found to be essential during the Styling Process:


1. Keep all patterns to a minimum—perhaps weaving texture or pattern into your accessories rather then your body pieces. Patterns are very distracting and have a tendency to draw attention away from a woman's face and figure. When a woman enters a room, what do you see, the Bold Print or the Beautiful Woman?


2. Select body pieces that really pay attention to the width or abundance of fabric. If you are 5'5" or under, really think twice about a palazzo pant or flared leg pant. The width will have a tendency to give you undesired width and make you look shorter. A slim pant structure will always enhance a tiny frame.

3. Give yourself some air space. In other words, allow for a bit of skin. We all know that if we push our sleeves up a bit and allow our wrists and forearms to show we will look thinner. Honest! Well believe it or not, the same goes for shoes! Always allow a bit of Toe-Cleavage. Yes, you heard me Toe-Cleavage! The leg always looks longer and is prettier when the shoe dips closer to the toes rather then rising. Take a peek at the difference in your ankles and subsequently your legs. Also, really pay attention to the width of your shoe heels. Thinner, higher heels are much more flattering to the back of the legs then thick, short squatty heels. Even if you wish to wear only a two-inch heel, keep it thin. Stay away from frumpy, thick and short; or you, too, will appear frumpy, thick and short.


4. Look carefully at how the accessories you have chosen work with your face and body structure. For example, round earrings have a tendency to make the face look thick and round, while V Shape or Pear shape earrings do just the opposite by elongating the face. If you choose a "Big" handbag, make sure you have some heel height or again you are back to thick and short.


Personal Style is just that….personal. And, I believe ALL aspects of a woman's frame and body structure should be considered carefully when creating her own Style.


Ann Taylor
Fashions by, J.Jill


FUSE Fashion Magazine
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